The Gold Coast’s newest label The Undercurrent is a brand with a mission, a Gold Coast one. Created to showcase our amazing city through art on something accessible to everyone, t-shirts.

The brand’s name is both a nod to the Coast’s thriving surf culture and the side of the city locals keep hidden.

Through her extensive travels proud Gold Coaster and brand creator, Carly Snodgrass, often came across t-shirts locally designed and capturing the essence of each particular city.

She quickly realised that although the Gold Coast is one of Australia’s most popular tourist destinations, drawing visitors from across the world due to its beautiful golden beaches, thriving nightlife and of course, abundant theme parks, it is also a culturally diverse city with a whole lot more to offer.

And this is the side that should be shown to the world.

Enter the artists. Carly commissioned five local artists – Claudio Kirac, Kiel Tillman, Sarah Beetson, Eric Koo and Byron Coathup – to illustrate their interpretation of the Gold Coast suburb in which they live.

Currumbin, Burleigh Heads, Coolangatta, Surfers Paradise and Mermaid Beach are the suburbs currently represented with more to be added at a later date.

The Undercurrent’s purpose is to work with those who share their passion for the city’s unique culture and offer them the opportunity to create projects on their home turf.

$2 from every purchase will be donated to Surf Lifesaving Queensland who were specifically chosen by The Undercurrent due to the huge part they play in both assisting tourists and the vital role in shaping our city’s culture.

Since 1930 Surf Life Saving Queensland’s mission has been to protect the lives of the millions of people visiting our beaches every year and The Undercurrent wishes to support them in continuing their fantastic work.

The Undercurrent will officially launch online April 1st and you can catch them at The Village Markets this Sunday the 2nd of April from 8.30am to 1pm.

Words by Kirra Smith.

Okay friends, we need to talk.

There are very few sleeps until Christmas day and yes, our hearts started pounding too. Firstly because it’s legit our favourite time of the year and secondly coz crap, we need to get our rears into gear and sort presents stat.

If you’re like us and running way behind in this department (every.darn.year), here’s a roundup of inspo to help you get a wriggle on.

Being the proud Gold Coasters that we are, each of our suggestions is based in our ‘hood, coz #supportlocal will forever be our favourite hashtag (and we do love a good hashtag, in case you hadn’t noticed).

Here we go….

Spirits and Beer
Get in the spirit this Christmas – quite literally! Who doesn’t love a tipple so a pressie from one of these local booze-bosses, you’ll be the golden child/friend/niece/nephew/co-worker…you get the gist.

If you’re searching for a gin on the northern GC, look no further than Biggera Waters’ White Oat Distillery.  These gents sure know how to hand craft a cracking drop, like their London Dry Gin.

Turning to the central power players, Granddad Jack’s in Miami will sort you out with an extra special Christmas spirit in the form of Pavlova Gin and this is exactly how we like our dessert. Or hit up another newbie which has also been attracting attention for all the right reasons, Burleigh’s Familiar Spirits. We highly recommend their limited-edition Pudding Gin (you’re welcome).

For the beer enthusiasts, you just can’t beat Burleigh Brewing Co. (the Burleigh Twisted Palm Tropical Pale Ale is the shiz) or Lost Palms. Black Hops (and Black Hops II in Biggera Waters) never disappoint, nor does their Foreverland Grapefruit XPA. If an authentic Belgian brew or two is on someone’s wish list, it’s all about Ashmore’s Madlocke Beer Brewing Company.

Clothing
Like booze, we all love threads so when in doubt, look to these local legends!

PJ’s are a go-to for a well-received Chrissie gift and Homebodii specialises in thoughtfully created, elegant sleepwear which, bonus, can be personalised.

Shop the comfiest and coolest loungewear for women and kiddos at Momi Babie (where everything is $20 or less right now), or head for Rhythm in Burleigh for the coastal surfy vibing missus or mister.

The lads at Alfred’s Apartment are providing our local men with an ever-growing range of curated fashion and accessories. And, on a totally unrelated note, you NEED to drop in and check out their coffee slushies stat. #thankuslater.

Good Intentions Co. are making a positive impact, one tee at a time, pledging 10% of their sales to incredible charities like Beyond Blue, FoodBank, and RizeUp.

For the ultimate #supportlocal nod, you cannot go past The Undercurrent. Stocking men’s and women’s unique, high quality tees, singlets and caps designed exclusively by Gold Coast artists who share a passion for our city’s culture, it’s the perfect stocking filler.

Homewares
We all love homewares (verified fact) and Kira and Kira in Miami stock the highest quality, timeless homewares, décor, artwork, and furniture. For beautiful wall art, wallpaper and planners, Mint Art Co have endless gorgeous options. For one-of-a-kind fine art pieces, prints and super cute repositionable decals we recommend The Confetti Collective.

For linen lovers (AKA e.v.e.r.y.o.n.e), I Love Linen has a long list of goodies for the bedroom, the kitchen, and beyond.

For the greenery enthusiast, pop into Greenfolk Botany Shop in Burleigh for plants, cacti, succulents, pots, home and garden wares.

Now these guys aren’t strictly Gold Coaster’s (hailing from just over the border) but we reckon Clubbies Prints Gold Coast surf series are so spesh they need to be included #soznotsoz.

Other Gifts
Simple Sunday Designs is your go-to for linen beach bags and yes, this.is.a.thing! Every Gold Coaster appreciates a lush, premium quality beach or bath towel, just like those at Mayde Towels and no-one does environmentally-friendly natural skincare like Sabbia Co.

Uggs are the quintessential Aussie must-have and the genuine, original version are crafted right here on the GC at Ugg Australian Made. Our tip: personalise your Ugg for a truly unforgettable gift! Small-batch, ethically crafted gold and silver jewellery from Merchants of the Sun is a great stocking filler, as is luxury hand-made artisan chocolate from Little Cocoa.

If you still haven’t found what you’re looking for, settle petal because The Village Markets always deliver amazing, well, everything. Lifestlye boutique Halo & Grace, in Mermaid Beach, is chock full of a beautifully curated mix of goodies.

And, last but not least, if you’ve yet to discover The Kindred Trader in Burleigh, now is your perfect opportunity. Housing an abundance of Australian and international brands their goodies aim to bring light, colour and joy to your home and life. Be warned, you may *accidentally* leave with a few goodies for yourself as well as your loved one!

HAPPY SHOPPING!

Words by Bianca Trathen.

Local fashion illustrator and graphic designer Hayley O’Connor has worked with a slew of impressive international brands including Billabong and Collective Hub. Her style echoes urban lifestyles and surf culture with a distinctly feminine quality and is the perfect representation of the Gold Coast’s growing arts scene.

We sat down for a chat with Hayley about her recent tee shirt design for local brand The Undercurrent and how our beautiful beaches influence her work.   

How long have you been a Gold Coast local?
I moved to the Gold Coast from Melbourne almost three years ago now. I got a job with Billabong as a graphic designer and made the move! I wasn’t sure how long I would be here but fell in love with the place and its beach lifestyle.

What do you love most about our city?
The beaches and all the new cafes and restaurants popping up! I think leaving Melbourne, I was worried about finding good coffee and food but Gold Coast food is really impressive and I’m definitely not missing out. I also love that there’s a real sense of community here. You always bump into someone you know and there’s a fun, friendly vibe.

How is the art you create influenced by the world around you?
I have a lot of references to the tropics and the ocean in my work, which I definitely think is influenced by living here. These things have kind of merged with my love of fashion from growing up in Melbourne.

You illustrated a Broadbeach tee shirt design for local brand The Undercurrent, why did you include the elements you did?
I guess when I think of Broadbeach I think of the nightlife. I wanted to create a retro pin up kind of girl in bathers to represent the beach and sunshine and I included the cocktail glass and playing cards to represent The Star casino. The seal is a reference to one of Broadbeachs’ first hotels on the Coast, Lennons Broadbeach Hotel. The famous seal statue from the Lennons pool now sits outside the Gold Coast Convention and Exhibition Centre in a nod to the past.

How would you describe your artistic style?
I would say it’s feminine with an edge. I love drawing beautiful girls surrounded by nature, patterns and tattoos.

You’ve worked with some impressive brands, is there a commercial piece you’ve created that you particularly love?
I think the piece I created for Surfing World Magazine. They have a section of the mag called “The Octopus” and the brief was pretty much do what ever I wanted but just don’t draw an octopus! I liked how weird and fun the brief was and it started me drawing a series of mermaids that are some of my favourite pieces still.

Do you have a style of art you most enjoy creating?
I have two styles of illustration. One is really detailed with pencils and watercolour and the other is a simpler style I create with pens and markers while mixing in typography. I like jumping between the two as my detailed is more serious and my simpler is fun and quirky.

What’s been the journey you’ve taken to get where you are today?
I guess a lot of time drawing for the love of it and hard work over the years had led me to where I am today.

What’s the best piece of life advice you’ve ever been given?
Life’s too short to do something you don’t love.

Being a Gold Coast local, we have to ask your favourites…
Beach: Miami and Greenmount
Café: Bam Bam Bakery
Restaurant: Rick Shores / Etsu
How does your weekend usually look? Pretty much drawing and hanging at the beach!