They are one of the Gold Coast’s most creative and innovative couples and soon Emma Sweeny and Matt Jamieson will be launching their brand new collection for Object X. The Australian label approaches furniture as art, mixing form, functionality and mood to create covetable pieces that will make a statement in any space.
We sat down for a chat with Emma and Matt about the new collection launch and why these pieces are unlike anything you’ll find anywhere else.
How long have you been Gold Coast locals?
We have lived on the Gold Coast for 10 years and have been together for the past two. The life we have recently created is one that ensures we don’t plan on leaving any time soon. We’ve just purchased a house in Miami, which we plan to renovate, or as Matt likes to say “rendervate”, over the next year.
What do you love most about living here?
We are fun, energetic, easy going people who love life and the Gold Coast is the perfect place for our lifestyle. We have an incredible network of friends here and enjoy the social life that comes with that. We’re also very spoilt to be just a stone’s throw from some of the region’s most pristine beaches.
Tell us about your new venture Object X, how did it come about?
Object X is a new Australian label that approaches furniture as art, mixing form, functionality and mood to create covetable pieces that will make a statement in any space. Our furniture is technical in execution but adventurous in approach. We believe in the emotive attributes of everyday objects and designing pieces that are versatile, durable and timeless. Matt is the visionary artist behind the in-demand, high-end rendering business, Render X, while I lead the charge at my Gold Coast based boutique agency, In The Game PR. Earlier this year, feeling the pull to seek out undiscovered terrain, Matt found himself channelling his creative energy and expertise into handcrafting rendered furniture not seen anywhere else. With encouragement from me, Object X was born. Every Object X piece is impeccably handmade to order at our Gold Coast studio with care and precision, using only the highest quality materials. Our Italian Venetian plaster is durable, luxurious, sustainable and safe.
How do you come up with ideas for new pieces?
We both have a keen eye for design and dream up the creative concept behind each piece together. Drawing on Matt’s affection for experimentation and pushing artistic boundaries, the inaugural collection we launched in Spring can be customised in colour and finish to match our customers’ personal style. We’re so excited to be launching our first collaboration with Gold Coast based Interior Designer, Kelle Howard on 1 December. If there’s anyone that knows how to make a statement, it’s Kelle. We’ve long admired Kelle’s work and her innate ability to transport us to exotic seaside destinations with her raw coastal luxe style. This collection is like nothing else you’ve ever seen. Think raw, textured finishes, an earthy palette and exaggerated curves of bold proportions. It’s jaw-dropping!
You’re both passionate about design, where does that passion come from?
For as long as we’ve known each other, we’ve been drawn to design, interiors, architecture and fashion. Object X is the culmination of many years honing our style and identifying a gap in the market for tables that make a statement and can be customised in colour and finish to match the interior of a client’s home.
What’s unique about Object X pieces?
We’re creating one of a kind, locally handmade pieces that you won’t find anywhere else. A customer can sit down with Matt or walk him through their living and dining spaces, show him fabric swatches, paint samples, inspiration boards and discuss textural finishes. Together, they’ll design a signature statement piece completely unique to that customer. We believe in thoughtful, sustainable, bespoke furniture. Nothing you see from us will ever be mass produced.
You’ve created spaces for some internationally renowned brands, do you have a favourite and how did it come together?
Through his company Render X, Matt has executed inspiring spaces for architectural luxury homes and brands such as Dior, Hardy Brothers, Sabo Skirt, Palm Springs Cafe, Rick Shores and The Block, to name a few. Every project brings unique challenges and a chance for Matt to flex his creative muscles.
Will Object X pieces work with any decorative scheme?
Absolutely! And the best part is we can customise the colour and finish of our core range of products to fit a customer’s personal style and interior aesthetic. Bringing your creative vision to life through careful consultation and a meticulous approach to our craft, is where we really shine.
What does 2021 hold for you and the business?
As the saying goes, the sky is the limit. We see more collaborations with local talent, our furniture line expanding, wholesale becoming a big part of our business and our statement pieces featured in magazine editorials. We’d love Object X to become a global name revered by style conscious individuals, interior designers, stylists and magazine editors all over the world.
Tell us your favourites on the Coast…
Restaurant for dinner: Our top three picks for dinner on the Gold Coast would have to be Rick Shores, Lupo and The Tropic.
Coffee spot: We’re regulars at No Name Lane. Not only do they do great coffee, but the service is impeccable too.
Cafe for breakfast: We love starting our day at Commune. I can’t go past the Coriander Corn Fritters, while Matt’s favourite on the breakfast menu is Breakfast Burrito.
How does your weekend usually look: When we’re not working on one of our three businesses, Object X, Render X and In the Game PR, you’ll find us lapping up the Gold Coast’s glorious weather at one of the region’s pristine beaches, catching up with friends or dining out at one of our favourite locals.