Sarah-Mae Amey


If you’re a lover of the beautiful things in life, you’ve no doubt come across Sarah Amey’s work on your travels.

She’s the owner of Florals & Co., an extremely in demand local floristry business that sees her creating some of the most beautiful floral arrangements we’ve ever seen.

We sat down for a chat with Sarah about being a florist since the age of 12 and her stint on the very first season of The Bachelor.

How long have you been a Gold Coast local?
I was very fortunate to grow up on the Gold Coast. I moved to Sydney for four years in my early 20’s and as amazing as Sydney is, nothing compares to the beautiful relaxed lifestyle the GC has to offer. Even all of my city friends are catching on and want to move up here.

What do you love most about living here?
The beaches, warm weather, the friendly people, the food. We are so spoilt for choice when it comes to healthy food cafes and also some of the best restaurants in Australia.

You own a beautiful floristry business, did you always know that’s what you wanted to do?
Not at all. I wanted to work with giraffes, be lead singer in the Spice Girls or an Oscar winning actress haha, but I started working in a beautiful local florist shop when I was 12 and it’s all I’ve done ever since.

What’s been your journey to get to where you are today?
I’ve spent the last 15 years working as a florist building my skillset and my business to where it is today. I’m so lucky to get to do something I love so much every single day, but it hasn’t come easily and I’ve definitely made a lot of mistakes along my journey (who hasn’t right?) that I’ve learnt & grown from. My motto since I was young has been work really hard, take responsibility for your actions and always be a kind person.

What are your favourite events to create for?
Weddings because I get to work with so many genuinely lovely couples who completely trust me with their day. I have actually become friends with so many couples I’ve worked with. Also photoshoots and editorials where I get to work with other like minded creatives in the industry.

Where do you find inspiration for your work?
I usually get inspired by my clients’ personalities. I try to find out as much as possible about them and their style before designing something in my mind. I don’t like all of my work to look the same and I like to adapt to what I know the bride/client will love.

Tell us about your experience on The Bachelor?
It was five years ago now, which feels like a lifetime. Because it was Season One and we were the guinea pigs, it was very, very different to what you see on the show now. I’m so grateful for the experience and for some of the girls who are still my closest friends to this day. I couldn’t imagine my life without them!

What do you have in the pipeline for the upcoming year?
I have so many exciting weddings and events coming up that I’ve been working really hard on designing. We are also launching some other services within Florals & Co. as well as holding workshops soon.

Tell us your favourites on the Coast…
Beach: Currumbin Alley & Snapper Rocks
Café: Stable Cafe at Cornerstone Stores & Paddock Bakery
Restaurant: Rick Shores, Tasca, Halcyon House & Hellenika
How does your weekend usually look: I usually spend all weekend doing weddings but on the occasional weekend that I get off it’s PBC High School Farmers Markets on a Saturday morning, day at the beach & a long boozy Rosè filled lunch at Rick Shores with the girls.



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