Georgia-Lili Howe

Georgia-Lili Howe (image supplied)

With the world increasingly leaning towards a much more sustainable future, the young are certainly leading the charge. One very entrepreneurial Gold Coast lady at the forefront of sustainable and vintage fashion is 18 year old Georgia-Lili Howe. Launching her own clothing business Machia et. in 2020 at The Oasis Shopping Centre during the height of COVID-19, Georgia-Lili has been supported by several industries including public relations guru Karen Phillips of Gold Coast Women in Business and HIT 90.9 Gold Coast to name a couple. We caught up with Georgia-Lili to hear about her business journey to date and what big things we can expect from her in the near future.

How long have you been a Gold Coast local?
I have lived here my whole life so 18 years.

What do you love most about living here?
The beautiful weather, beaches and cafes.

Tell us about your entrepreneurial journey thus far.
I have always loved coming up with crazy ideas that give me a challenge so I started the journey pretty young. I found that it was an outlet for creativity whilst also being a good way to earn my own money. Since my first idea when I was about 12, they have become more and more challenging the older I get. I have also always loved being different to everyone else, so this has been another way to stand out from the crowd. The support I have received as well has been a massive inspiration.

Tell us about your business Machia et. – Sustainable & Vintage Fashion.
I wanted to create something that hasn’t been seen before. Something I had always wanted but couldn’t find as well. So it started as a hobby, finding vintage clothes for myself, then I turned it into a business.

Machia et., Oasis Shopping Centre (image supplied)

Tell us about your retail shop at The Oasis Shopping Centre.
I have had the most amazing opportunity to have a pop up shop. It has shown me the true ins and outs of having a shop and how challenging it can be. It has shown me a different perspective into the business world.

What’s your proudest business moment?
Probably selling my first item. Having a customer buy something from me was amazing and made me feel that anything is possible if you put your mind to it.

Where do you draw your inspiration from?
A lot of my inspiration comes from fashion magazines and trends. Sources like Vogue and Pinterest inspire me and give me a good starting point for an idea, and how I can evolve it into something else.

What else is in the works for you in 2021?
Growing my online presence is definitely a goal of mine. I think social media is growing significantly everyday and I would love to gain more attractive via that.

Any advice for someone wanting to start a business on the Gold Coast?
Even if you think I your idea is crazy or unattainable it definitely is not. People will be inspired by your courage to do something that hasn’t been done before.

Tell us your favourites on the Coast…
Café for breakfast: elk espresso
Restaurant for dinner: gemelli Italian
How does your weekend usually look? Cuddles with my cat and rummaging through op shop racks and car boot sales.

Machia et., Oasis Shopping Centre (image supplied)



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