She is one of the most prominent businesswomen on the Gold Coast due, in large part, to her thriving business Ruby Communications, a media relations, social media event management and corporate communications agency.
After nine years in business, Naomi and the Ruby crew have amassed a slew of big name clients and rolled out incredible local campaigns for which they’ve won countless high profile awards.
We sat down for a chat with Naomi about winning the 2018 Gold Coast Young Entrepreneur for PR and Media Award and her big plans for expansion in 2019.
How long have you been a Gold Coast local?
For more than 30 years
What do you love most about our seaside city?
The outdoor and relaxed lifestyle while being an exciting entrepreneurial hub, particularly the arts, cultural and tourism industries.
Tell us how your PR career came about?
I always wanted to be a producer for ABC Four Corners growing up. When looking for a graduate position a publicity assistant position became available at a local PR agency and I loved the diversity, fast paced and exciting working environment of PR, I was hooked.
You own local PR company Ruby Communications, how did the business come about?
I started Ruby Communications almost nine years ago to spread the wings and to keep up with the changing face of the media landscape at the time.
What have been some of your proudest moments with Ruby so far?
The growth of the Gold Coast office, opening our Brisbane office two years ago and our expansion into the Sunshine Coast which is currently underway. Also winning Best Community Campaign and Spirit of the Gold Coast Awards at the Gold Coast Regional Media Awards was a great moment. Recently winning the 2018 Gold Coast Young Entrepreneur for PR and Media Award and the 2018 Business Achiever Award at the Gold Coast Women in Business were humbling moments also.
What does a day in the life of a Publicist look like?
It varies but always involves reading, watching and listening to media, lots of storytelling for our amazing clients, client meetings, planning events, photo shoots and lots of fun!
Any advice you’d give to someone looking to start their own business?
Look after people and I find they will always look out for you, always say yes to any opportunity and set realistic and achievable goals.
You recently won huge honours at several Gold Coast awards ceremonies, what’s next on your to do list?
We have huge growth planned in 2019 with the opening of our Sunshine Coast office and plans to double both on the Gold Coast and in Brisbane.
Tell us your favourites on the Coast…
Restaurant: Ristorante Fellini
Beach: Surfers Paradise
How does your weekend usually look: Pilates, having fun with my two little boys, great food, wine and company.