If the past couple of years have taught us one thing, it’s that lazing around in your pyjamas all day, every day is totally acceptable. So we don’t know about you but our shopping carts have been filled with comfy loungewear and sleepwear a lot more than mini dresses lately. And one brand that you may have come across is Envious Dreams. A dreamy, luxe sleepwear brand that allows you to personalise your jammies; oh and they are also expanding into the bridal space – so ATT: Brides-to-be. (You’re welcome!) So without further ado, meet the brand’s owner, Lisa Norton-Knight, get to know her local faves more about the perfect statement pj’s (yeah we said that) from Envious Dreams.
How long have you been a Gold Coast local?
17 years, I was one of those that visited for a two week holiday and never went home.
Tell us a bit about Envious Dreams and your journey to with the company.
Envious Dreams provides luxe personalised sleepwear and accessories for women and men. Our main aim is to give people confidence and comfort. We’ve found that our customers say that simply by wearing a set of personalised pj’s their mood can be lifted along with their confidence and happiness. Our luxury gift boxes can even be a thoughtful present on any special occasion if you wish to gift a new level of comfort. Envious Dreams was a startup business in its infant stage looking for someone special to take it from baby to big and bold. I instantly fell in love and saw the potential this business had to take it to great heights and I suppose the rest is history?!
What advice would you give to someone who is trying to become an entrepreneur?
My advice would be to set really high goals and reach for nothing less than big.
How do you define success?
Success is not just one thing. Success is many different things but a couple of my own thoughts on success would be:
1. Having a strong team. You cannot scale a business or grow if you don’t have a positive strong team around you.
2. Always set big goals and targets. Goals and targets keep you motivated and staying focused will always get you to your goals.
What makes Envious Dreams products superior to your competitors?
Our products are designed and personalised in Australia for comfort and confidence. We not only pride ourselves on the quality of our products but the over and above service that comes with every sale. Shopping is not just about the product, it’s about giving each and every customer an experience that they will remember.
Why is running a business on the Gold Coast so great?
We are very lucky to have the lifestyle that comes with the Gold Coast, the beaches, the hinterland, the community support. Mix these three things with running a business and it equals a great life.
The lounge/sleepwear retail category has had a bit of a boom in recent times, why do you think that is?
With shopping turning to online due to lockdowns and being stuck at home with no travel, we find ourselves online so much more and everyone needs to fill that desire to shop and receive gifts. Who doesn’t like to get a package in the mail and open something as nice as a set of personalised pj’s?
What is your most popular product?
Our most popular product is our Summer Dreams Short PJs which come in six different colours – with another launching in December. Watch this space!
What is your personal favourite product from your range and why?
My favorite product from our range is the Black Winter Set of PJs and matching sleep mask. I feel like I am sleeping in luxury every time I wear them.
What are you working on for Envious Dreams at the moment?
We are just launching our bridal range with hot new items also arriving in December. With the last two years of weddings being postponed and rescheduled we are expecting 2022 to really ramp up again with weddings.
Where can we get our hands on Envious Dreams products?
All our products are available online at www.enviousdreams.com.au
What are your Gold Coast favourites…
Café: Definitely Paddock Bakery in Burleigh
Coffee spot: The best coffee is from Helena’s Espresso in Nerang
Restaurant: We are regulars at Roy’s by Gemelli in Bundall
Bar or pub for a drink: How can you go past the Roosevelt Lounge?!
How do you choose to spend your weekends?
I believe a healthy work-life balance is incredibly important, so my weekends are usually spending time with my kids, taking them to sports and making time to catch up with friends.