Photographer & writer.
Photographer & writer.
Kirra Smith, is a commercial, branding, and product photographer based on the Gold Coast, passionate about storytelling and capturing moments that connect with people. With a love for light, nature and the ocean, she brings creativity and authenticity to every project.
Starting her career in PR, Kirra worked with brands like FIJI Water and Green & Blacks, before transitioning to photography while working at Inside Gold Coast.
Over the past five years, she’s worked with major clients from Tourism Australia to Suncorp, and many more, telling powerful stories through her lens. Her focus is always on creating images that evoke emotion and build meaningful connections.
Kirra is still a much-loved part of the Inside Gold Coast team and you’ll find many examples of her creativity sprinkled throughout our site.
How long have you been a Gold Coast local?
I’ve been a Gold Coast local for 14 years, I moved here from Sydney to do a Masters of Journalism at Griffith and fell in love.
What do you love the most about the Gold Coast?
I love how naturally beautiful the Coast is, the mix of stunning beaches and mountains can’t be beaten but besides that I love out creative culture. People who aren’t immersed in it often think it doesn’t exist but over the past eight or so years particularly we’ve grown so much in terms of cultural events, people doing amazing things in the arts and culinary spaces and everyone in those areas is so supportive of one another, I don’t think you get that very often.
Tell us a little bit about yourself (both personally and professionally).
I grew up in Tamworth in NSW and moved to Wollongong for University in 2004. I’ve always been such a beach girl but going home to the country and those big open spaces is always so soothing. After Uni I worked in PR in Sydney and once I moved to the Coast I worked in a few different media roles, including print magazines which I loved so much. Now I live in Palm Beach with my Staffy Jagger. I love art and fashion, good food and travelling and I live a pretty relaxed life that I adore and feel so lucky to have created.
What initially sparked your passion for photography?
I’ve always loved taking photos and often had a camera by my side but it wasn’t until I started as a writer for Inside Gold Coast and had to go out to restaurants to take photos of food that I fell in love with it (and with food). I think it was about the challenge of learning something I had no idea about and also the ways you can create stories through images and just make really weird concepts look cool with a camera. I love that there’s always something new to learn or try.
What were some of the biggest lessons you learned in those early days
There have been so many lessons! I think early on it was about not letting people take advantage of me and being brave enough to charge enough money for my work. Starting and maintaining a photography business has been the biggest challenge I’ve ever experienced, the learning curves have been steep but it’s also been incredible to see it grow. These days the lessons revolve more around boundaries, being respectful of my own time allowing myself to be proud of what I’ve built instead of always wanting more.
How would you describe your photography style?
I think I have quite an editorial style of photography, that storytelling element coming through, which maybe comes from being a writer first. People often say they like that my photos look natural and not overly edited which is absolutely what I want to put out there. I like deep colours but to keep things looking realistic.
What’s been the most memorable photoshoot of your career so far?
There have been so many, I’ve been really lucky but one that I absolutely loved was shooting in Noosa with a company who offer curated tours with a well-known local guide. We travelled around Noosa with Matt Golinski visiting eco-friendly farms, wineries and restaurants and learning about local produce. Had a helicopter ride over the coastline at sunset. It was a pinch-me moment for three days! I shot some images for i love linen that went into Real Living magazine a couple of years ago too, that was so exciting.
What advice would you give to aspiring photographers wanting to break into the industry?
I think ask people questions and learn as much as possible. So many more experienced photographers helped me in the early days and it was invaluable. I try to do the same when I can now and I also offer mentoring sessions which I absolutely love. It seems like a saturated market but if you love it enough, find your style and what you love to shoot and practice as much as you can. Working for free if you want to get your portfolio built and start reaching out to people. Everyone had to start somewhere and people are happy to help more often than not.
What’s next for you—any exciting projects or goals in the works?
I’m talking with a big Australian business about a shoot at the moment which will be the biggest one I’ve done so far so that’s super exciting! I’ve got a few resources in the works for people who want to start a photography business and then some non-photography related goals around writing and creating a product based business. I always have so many things I want to do but I really need to learn to focus on one thing at a time.
What are your Gold Coast favourites?
Favourite café: Jeffersons at Palm Beach is my fave for coffee and a little breaky snack
Favourite restaurant: Hanks at Kirra
Favourite bar: Paloma in Burleigh
Favourite beach: Rainbow Bay
How do you choose to spend your days off?
I walk my dog in the morning, go to the gym and then usually to Talle Creek for a swim. Read a book or catch up with a girlfriend and walk my dog again in the afternoon. Less is more for me on days off!