Creative Director of STYLD.
Creative Director of STYLD.
Alicia Stephens’ vision for beauty and mindfulness has transformed the way we experience life’s little moments. As the Creative Director of STYLD, Alicia has crafted a brand that goes beyond simple homeware – it’s about elevating everyday rituals into meaningful experiences. From thoughtfully designed tableware to serene yoga mats, plush towels, and robes, STYLD infuses every detail with purpose and elegance. Alicia believes that creating a space, whether it’s a cozy dinner gathering or a peaceful self-care routine, is about nurturing connections and fostering joy. Through her eye for design, she invites us all to celebrate the beauty in the present moment. With STYLD, Alicia is on a mission to make the art of mindful living accessible, one piece at a time.
How long have you been a Gold Coast local?
I’ve been living on the Gold Coast for 14 years. It’s been an incredible journey watching the area grow and being part of such a vibrant community.
What do you love the most about the Gold Coast?
What I love most about the Gold Coast is the sense of community and support. The unique energy here makes it a place where local businesses lift each other up, and the environment is just beautiful.
Tell us a little bit about yourself.
I’m originally from Sydney and started my career as an Interior Stylist after studying at Coco Republic. My journey has taken me from being a marketing manager for Aston Martin on the Gold Coast to running a destination farm with my husband in the Scenic Rim, and now to founding STYLD. Personally, I’m a mom who loves starting her day with yoga or Pilates and spending quality time with family.
For those who might not know, what is STYLD., and what sets it apart?
STYLD. is a brand I founded in 2023 to provide stylish, sustainable tableware that elevates both indoor and outdoor gatherings. What sets us apart is our focus on fun, functionality, and sustainability, aiming to make every occasion memorable while minimizing waste.
Your latest collection, Baby, Let’s Go Outside, sounds exciting! What inspired it, and what can we expect from this range?
The Baby, Let’s Go Outside collection was inspired by the need for unbreakable, reusable plateware and drinkware for outdoor dining. You can expect innovative designs that blend practicality with style, perfect for alfresco dining experiences.
On the flip side, what have been your proudest moments or milestones so far?
One of my best moments lately was when I saw a local couple enjoying a sunset picnic at my favourite beach. So effortlessly chic and they were using my Unbreakable Silicone Goblets. They were toasting their private moment, completely unaware that I was the creator – it was a very surreal experience. Additionally, seeing my kids use our Petal Goblets as dessert cups nightly makes all the effort worthwhile.
If you could go back to the very beginning of your STYLD. journey, what’s one piece of advice you’d give yourself?
I would tell myself to collaborate only with people who genuinely believe in our vision of sustainability without compromising on design. Staying focused on this principle would make navigating the influencer world smoother.
What does the future have in store for STYLD?
The future of STYLD. is looking bright! We’re gearing up to launch our second Baby, Let’s Go Outside collection in 2025 and can’t wait to introduce more of our fun, multifunctional designs like the trademarked PLACEKIN. In 2025, we’re all about growing, spreading the word, and bringing more joy to your table -one stylish and sustainable setting at a time!
What are your Gold Coast favourites?
Favourite café: The Holliday at Mermaid Beach
Favourite restaurant: Siblings at Kirra or ETSU at Mermaid Beach
Favourite bar: Sueño Rooftop at Nobby Beach
Favourite beach: I’m a Mermaid Beach gal, so you can’t pass up Nobby Rock with the STYLD. Boyfriend Towel.
How do you choose to spend your days off?
I kick off my day with some yoga or Pilates to get the good vibes flowing. After that, it’s all about family time and good friends! We might hit up the local beaches for some sun and sand or catch up with friends for an açai at Rafiki. There’s nothing like soaking up the beauty of the Gold Coast and making every moment count.