Baskin-Robbins has joined forces with Beyond Blue and Universal Pictures to launch a nationwide initiative that will serve up kindness and happiness online in an effort to turn social media trolling on its head.
Celebrating the Australian cinematic release of DreamWorks’ Trolls World Tour on Thursday, the #TrollForGood initiative will see Baskin-Robbins donate $1 to Beyond Blue, up to $20,000, each time an Australian sprinkles positivity online by posting someone a compliment using the initiative hashtag.
Baskin-Robbins will also donate $1 to Beyond Blue for every limited edition Troll-themed ice cream cup or cone purchased in-store at Ashgrove, Coolangatta, Coomera, Helensvale, Labrador, Nerang, Robina and Surfers Paradise throughout September and October.
Customers can also ‘“troll” their friends at home by donating a scoop online that can be redeemed at a later date. Store locations can be found online at www.baskinrobbins.com.au.