Runway looks for less

There’s something deeply satisfying about sifting through racks of pre-loved clothing and finding a diamond in the rough. At Southport’s stylish new hotspot, Encore Runway, fashion isn’t just making a comeback – it’s getting the encore it deserves.

Encore Runway, founded by Cher, is flipping the script on resale shopping, proving that sustainability can be runway-ready, affordable, and downright fabulous.

“I see myself as a fashion matchmaker,” Cher said, “helping incredible fashion pieces and antique jewellery find their new homes.”

Challenging fast fashion, Encore Runway promotes mindful consumption, and fosters inclusivity across sizes and budgets. With a focus on transforming resale shopping into a more premium, desirable experience than buying new, Cher is proving that sustainability is not just responsible but also fashionable, and does not need to cost the earth.

Housed in a sleek, minimalistic store, Encore Runway is calm, chic and curated to perfection. With generous sized change rooms featuring dimmable light-up mirrors, there’s plenty of space for style to take centre stage. And then there’s the cabinets brimming with accessories that would make any magpie swoon.

Open during Southport’s busiest breakfast and lunch hours, the boutique buzzes with energy while maintaining a serene, lounge-like vibe inside. It’s no wonder the locals are falling hard for its mix of glamour and good sense.

Bargain hunters and vintage aficionados can forget the chaos of traditional thrifting.

At Encore Runway, resale gets a glow-up. Shoppers can expect premium pre-loved fashion at a minimum of 70% off retail prices – making luxury labels far more accessible without the guilt trip. The store is size-inclusive, budget-friendly and proudly flying the flag for the circular economy. It’s fashion that doesn’t cost the earth, but still turns heads.

And if you’ve got a wardrobe that’s bursting at the seams, Encore Runway is reimagining the resale experience with its innovative Book-A-Bar service – a personalised space where members can display their pre-loved fashion pieces for sale.

Encore Runway makes consigning as easy as dropping off your garments, logging them via an app, and watching the sales roll in.

“Every sale can be live-tracked via an app within the palm of your hand,” explained Cher.

It’s more than a clothing rack – it’s a curated showcase that puts consignors in control, while the Encore Runway team handles the behind-the-scenes heavy lifting.From pick-up and pricing to barcoding and presentation, the team takes care of every detail, making the selling process seamless and stress-free.

While consignors enjoy the perks of passive selling, fashion lovers can browse the Once-Loved Designer Sale — a rotating collection of high-end, gently worn pieces sourced from the wardrobes of Encore’s stylish community.

It’s a win-win for conscious consumers and fashion-forward sellers alike where you’ll discover new pieces every time you visit.

Encore Runway is a reminder that when it comes to clothes, the second act can be even more dazzling than the first. So head into the Gold Coast’s premium fashion resale destination.

Where: Shop 2, 253 Ferry Road, Southport
When: Monday 11am–3pm, Tuesday – Friday 9am–4pm and Saturday 9am–2pm

Words by Lisette Drew
Images by Mathilde Bouby

STORY SPONSORED BY ENCORE RUNWAY