Elsa’s Wholesome Life

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Ellie Bullen is the foodie mastermind behind Elsa’s Wholesome Life, an insanely popular Instagram page and website showcasing her passion for a plant-based lifestyle and the beautiful recipes she creates.

Ellie, who studied at University on the Gold Coast, will be appearing at Robina Town Centre’s Elixaba, this week for a cooking demonstration as part of her newly acquired role as The Kitchens first ambassador.

We chat with Ellie about her take on the Coast’s foodie scene and all things green.

What do you love about the Gold Coast’s foodie scene?

There are so many healthy and fresh places to eat now! Not only are there plenty of plant based cafes but also options for vegans everywhere! I think the foodie scene is also really getting on board with latest trends and making dishes that are so visually appealing.

How has it changed since you last visited?

I’m lucky enough to have travelled to some incredible places around the world, but the more I travel, the more I realise how good we have it here on the Gold Coast! There is such a talented pool of local chefs and restauranteurs who are continuing to innovate and raise the bar when it comes to creating amazing food concepts, and we are so spoiled for choice now when it comes to accessing wholesome foods and dishes.

Why did you decide to become an ambassador for The Kitchens?

I think it just aligns so well with my beliefs and it was a natural fit! The Kitchens is all about celebrating good food, and there’s also heaps of plant based food outlets and options, which is so unique for a shopping centre. Plus, the Gold Coast will always be home to me so I’m really excited to align with a brand that is in my own backyard.

Tell us about your journey to becoming an Instagram foodie…

I began by sharing iPhone snaps of the food I was making at home while studying at University. I was completing a Bachelor degree in Nutrition and Dietetics and wanted to share parts of what I was learning as well as using my foodie creations as a creative outlet between all the scientific subjects I was doing. It kind of just exploded as my imagery improved, and now it’s turned into a career. I’m so thrilled that I can use this platform to share my lifestyle and help inspire people to make healthier lifestyle choices and call this my job!

Your favourite Gold Coast…

Cafe: Paddock Bakery

Restaurant: Elixiba at The Kitchens and Greenhouse Canteen

Beach: Nobby Beach



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